A chance encounter on Twitter
I was fortunate to have Brett Greene follow me on Twitter. As I’ve outlined in an earlier post, I don’t automatically follow people back. So, I checked out Brett’s profile to learn a little bit more about who he is, what he’s sharing and talking about. I think this is the coolest part of the social media experience for me. Why? You discover really cool people, ideas and content.
The Social Media Revolution
So, what’s this got to do with my post heading: “B2B leaders….wake up!” While I was checking out Brett’s profile I headed over to his blog The Real Blind Influence and came across the video below entitled “The Social Media Revolution”. He’s done a great job summarizing the video so I won’t do it here.
Don’t press the “snooze” button!
The bottom line for B2B executives is that social media is changing the way people interact and buy. While I’m not convinced, yet, that traditional marketing and selling is dead….social media is a game changer. If B2B companies don’t participate, share, engage and interact online then their absence won’t be noticed… and no one will care. So, create content, create conversation, share your knowledge and let people shape your brand and your business. Oh, and do something about your website!
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Nice post, Chris. I’ve been recommending this video to people who need numbers to understand what’s happening in social media. It really does point out that the world is changing, and marketers must change with it.
Chris, thank you for this video clip…it says everything and at the same time builds fear in many. The challenge for most, and I am going to speak of Small Businesses, is how to adopt social media and make it a “must do” activity everyday to engage with customers for their business. The first step as Dale Carnegie says I guess would be a first step, get to the place where you can listen to what your customers or your potential customers need…start with a Linkin Account.
Hi Chris, saw this last week, as well as heard all the concomitant buzz around it. I don’t think the numbers are as important as the concepts. The double counting and the actives versus inactives will always wreak havoc. However the position I have been taking is that even 50% or 25% of generation bears consideration. This is not a sliver. It is not a micro-trend.
In 2009 CRM Executive Research: The Path Foward, we examined what is still thought to be a micro-trend, and one that I think bears more on B2B than any other – co-creation. Here’s the surprise…30% of the respondents said they struggle with it. The great news – it’s on the radar!
When coupled with changing demands, that’s a huge story… -c-
Cristene Gonzalez-Wertz
IBM Institute for Business Value
#IBMCRM
@Hermione1