Comments on: Take a Breath and Take It Easy!

By: cherbert

cherbert — Tue, 25 May 2010 20:44:35 +0000

Linda, thanks for the tip regarding Linkedin. I agree with you. I’ve seen some people giving really good advice in Linkedin groups. I have noticed some folks seeding groups though with “leading discussions”. They post the same question in multiple groups of which I’m a member. This feels a bit spammy and doesn’t give me a warm and fuzzy feeling about their intentions/motivations.

Each member of a Linkedin group should think about what they can bring to the group as opposed to what they can get out of it. This is hard for many of us to do because practical thinking says “what’s in it for me”. I think over time though better, stronger and more relationships are built using this approach then the “leading discussions” approach.

By: cherbert

cherbert — Tue, 25 May 2010 20:40:51 +0000

Juliana, I think all of us can get overwhelmed by Social Media. We’re all new at this even the social media “A Listers” if there is such a thing. In fact I’m spending more time listening and learning from savvy business leaders regarding social media then the well know “gurus” out there who seem focused on getting paid to speak and start for fee discussion forums.

If the execs/business owners aren’t actively involved with their company’s social media initiative they should be. They’re oversight and involvement is necessary and paying someone to deal with it is a flag.

What I try to do with clients is show them how to use social media, do some of it for/with them and over a six month time frame (ideally less) integrate social media activities into the owners business. This may mean s/he delegates the tactical implementation of social media “stuff” into work flow/habits but s/he must look at it strategically.

By: Juliana Crispo, the Social Capitalist

Juliana Crispo, the Social Capitalist — Fri, 23 Apr 2010 22:49:17 +0000

I see so many professionals and small business owners get frustrated and feel overwhelmed by social media. Then they’ll do things like start blogs and Facebook pages without any idea what to do next. Strategy, strategy, strategy. Great post. I’m sure you’ve been in the same boat. Nevertheless, I’ve found that a lot of execs are afraid of this change and so they just want to pay someone to deal with it for them. The more afraid they are, the more money they throw at you to fix it but that’s not always the best solution. And, a side note to your target audience reading this, the good SMO (social media optimization) experts will never call themselves experts. If you meet a self proclaimed expert, proceed with caution. Thanks @b2bspecialist

By: Linda McIntosh

Linda McIntosh — Sun, 28 Mar 2010 22:06:12 +0000

I agree 100% We need to identify where our target “audience” is and how they are leveraging SM. If they are not on Twitter, then it should not be your focus or priority. I find that targeting LinkedIn groups that my customers/prospects are actively participating is a good way to start building a relationship and building trust. Thanks for puting SM into perspective.