Inside the Mind of the B2B Tech Buyer

This Mi6 Briefing took place on May 20th and was presented for Cisco Canada by yours truly to Cisco Solution Providers. This briefing condensed research from Forrester, IDG, Information Technology Services Marketing Association (ITSMA) and The Society for New Communications Research (supported in part by SAP).

Presentation

Slide Shift

• Slides 11 to 18: Tactics and information the buyer is using in the buying process
• Slides 19 & 20: Predicted changes in buying behaviour
• Slides 21 to 23: Linkedin Group Example
• Slides 25 & 26: Assessment of Top 50 Canadian Solution Providers Web and Social Media Presence (preliminary findings)
• Slides 27 to 29: Key take-a-ways and recommendations
• Slides 30 & 31: Sources

For more content and conversation

If you’d like a recorded version of this webinar please contact Chris Herbert at [email protected] You can also join the Mi6 B2B Marketing Professionals Network Linkedin group to talk about this briefing in more detail. To learn more about Mi6 Briefings please read “Announcing the Mi6 Briefing Series” post.