The Reference Program
References and a reference program should be a key strategic differentiator and program in your business. If you don’t have a reference program in place this post will outline the steps you can take to kick start your program.
Read MoreThe Reference Assessment
Whether you have a reference program in place or not, a reference assessment is something you should conduct regularly. It will tell you how many real reference-able accounts you have, whether a reference process exists and how references are managed. It helps you discover if you have a strong reference base of accounts or not.
Read MoreB2B Marketing Framework
An overview of the Mi6 B2B marketing integration framework. Part of a series of posts on marketing integration for B2B companies.
Read MoreBuilding Your B2B Brand
Don't be led to think that branding and advertising are the same thing. Branding isn't about what you say it's about what people think and feel about you, your people, your product and your company. Here's some examples of brand winners and losers.
Read MoreWhat is Marketing?
What exactly is marketing and is it something your b2b business needs? This post re-introduces us to the purpose of marketing and the often forgotten 4Ps.
Read MoreDo You Have a Reference Program?
A formal reference program can remove stress from work and make your sales rep more successful.
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