An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Seven: Energizing the Groundswell.
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From the category archives:
Social Media Marketing
Groundswell Blook Report, Chapter Seven: Energizing the Groundswell
by cherbert on August 25, 2010
To Auto Tweet or Not to Auto Tweet?
by cherbert on July 21, 2010
Should you put your twitter account on auto pilot? This post gives you an inside look on what can happen if you set up auto tweets. Beware of the automatons!
Tagged as: how to, lab experiment, social media adoption, tools, twitter
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What was Linkedin Thinking?
by cherbert on July 14, 2010
Recently Linkedin made changes to their Groups module. I’m concerned that these changes will result in less discussion and engagement. In fact it may stop discussions all together making groups useless for conversation and interaction.
Tagged as: community development, linkedin, silicon halton
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Are You and Your Customers Hungry for Social Media?
by cherbert on June 9, 2010
Author: Chris Herbert, B2B Specialist & Founder of Mi6 Audience: Senior Executives, Marketing and Sales Professionals. There is no shortage of data and studies streaming across the Internet and landing in your inbox regarding “social media” and B2B marketing and sales. In fact, there is so much information and hype (some of it conflicting or [...]
Tagged as: blogging, business development, customer engagement, linkedin, market data, social media adoption, strategy, tactics, twitter
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Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
by cherbert on June 4, 2010
Episode #2 of the B2B Specialists Show featuring a special interview with Paul Dunay, Global Managing Director of Services and Social Media marketing for Avaya. Our focus is on B2B social media marketing and how he’s using social media at Avaya. We talk about how Social Media can be adopted and implemented for small to medium sized businesses.
Tagged as: business development, social media adoption, strategy, tactics, technology industry
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How Do I know if Someone is Following Me on Twitter?
by cherbert on April 9, 2010
When you are reading a tweet or viewing someones profile wouldn’t it be nice to know right away if they are following you or not? There is no easy way for you to find this out however. Here’s a solution.
Tagged as: recommendations, tools, twitter
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Should you bulk follow on Twitter?
by cherbert on April 7, 2010
Should you automate and bulk follow people on twitter? This post outlines what bulk autofollowing is and why you shouldn’t.
Tagged as: b2b marketing, branding, how to, recommendations, strategy, tactics, tools, twitter
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Take a Breath and Take It Easy!
by cherbert on February 22, 2010
There are many business owners and execs who question the value of social media. Take this simple and safe approach to see if social media makes sense for your business.
Tagged as: b2b marketing, groundswell, how to, social media adoption, tactics
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Social Networks: the new “black book” and more
by cherbert on November 24, 2009
Social media and social networks are becoming a platform to prospect, start and build business relationships. Here’s proof that supports this premise.
Tagged as: b2b marketing, business development, marketing research, social media adoption
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How to put together a great tweet
by cherbert on November 5, 2009
Tips on how to put together a great tweet with case examples.
Tagged as: how to, social media adoption, tactics, tools, twitter
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