by cherbert on June 4, 2010
Episode #2 of the B2B Specialists Show featuring a special interview with Paul Dunay, Global Managing Director of Services and Social Media marketing for Avaya. Our focus is on B2B social media marketing and how he’s using social media at Avaya. We talk about how Social Media can be adopted and implemented for small to medium sized businesses.
Tagged as:
business development,
social media adoption,
strategy,
tactics,
technology industry
by cherbert on June 2, 2010
Our kick off episode of the B2B Specialists Show with a special interview with Mike Schultz, President of the Wellesley Hills Group and Author of Professional Services Marketing. We learn about some key ways to establish brand preference for the professional services firm.
Tagged as:
branding,
strategy
