B2B Marketing Services Packages

Offering >Service Packages

Mi6 offers five core B2B marketing services packages in the areas of social media, content production, event production, customer references and search engine marketing. These service packages can be purchased stand-alone or bundled as part of a custom integrated marketing program.

The Mi6 marketing integration framework is used to help establish key objectives, strategies and tactics for each program implemented with or on behalf of our clients.

Mi6 will design and implement your custom program so that it is designed around your marketing and sales objectives; while taking into consideration your in-house skills and competencies.

Social Media Marketing

This service package is specifically designed for B2B organizations. It focuses on building a relevant and highly targeted social media communications and business development channel for your business.

• Social Network  Development and Management
• Social Media Presence
• Community Development and Management
• Social Media Monitoring and Reputation Management
• Measurement and Reporting
• Social Prospecting and Lead Generation
• Social Media Workshops (Data Sheet)

Content Marketing

This service package focuses on producing content that you can use to position your company as a thought leader and trusted advisor in your industry. It includes the production of original content, re-purposed and sourced content from key companies and individuals within your industry.

• Development and Management of Content Publishing Plan
• Web 2.0 Website Design, Development with Social Media Integration
• Content Production, Publishing and Promotion
• Web traffic Analytics and Lead Capture

Event Marketing

Online and in-person events aimed at creating and building strong connections and relationships with key clients and prospects. These events can combine education, networking and entertainment. All are focused on gathering and sharing knowledge with key contactswithin your current and prospective client base.

• Event Planning and Development
• Joint Promotion with your Sales Team
• Event Execution
• Measurement and Monitoring

Customer Reference Management

This service package focuses on building a strong reference base of clients that can be used as informal and formal references and sources of valuable input to your business.

• Current and Dependable Reference List
• Success Story and Testimonial Development
• Customer Engagement Plan

Search Engine Marketing (SEM)

For simplicity we combine organic (natural search results) and PPC (pay per click performance based search) within this service package. This package includes identifying desired keywords that are relevant to your offering AND the content; both existing and being produced. The goal is to improve the chances of your web site being on the front page of a search engine results page.

• Keyword Research
• Optimizing your web content for key search phrases
• Development, execution and management of paid search campaigns
• Measuring and monitoring