There are many business owners and execs who question the value of social media. Take this simple and safe approach to see if social media makes sense for your business.
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An overview of the mi6 B2B marketing integration framework. Part of a series of posts on marketing integration for B2B companies.
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What exactly is marketing and is it something your b2b business needs?
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A how to post using bitly shorting URL service to do “inline tracking” of articles, blogs and microblogging streams.
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Book review of Mike Schultz’s book:Professional Services Marketing.
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You’d think listening to customers was a no brainer. However, many b2b buyers, don’t see this happening.
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Learning about your customers and market takes priority over your industry.
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