Posts tagged as:

b2b marketing

Announcing the Mi6 Briefing Series

by cherbert on May 26, 2010

An interactive briefing series focused on providing business leaders with useful and actionable information in the field of B2B marketing and business development.

Tagged as: b2b marketing, how to, market data, marketing research, recommendations, strategy

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Should you bulk follow on Twitter?

by cherbert on April 7, 2010

Should you automate and bulk follow people on twitter? This post outlines what bulk autofollowing is and why you shouldn’t.

Tagged as: b2b marketing, branding, how to, recommendations, strategy, tactics, tools, twitter

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Building Your B2B Brand

by cherbert on April 4, 2010

Branding is about building value and a reputation. Here’s some thoughts on how to do that.

Tagged as: b2b marketing, branding, how to, strategy, tactics

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Take a Breath and Take It Easy!

by cherbert on February 22, 2010

There are many business owners and execs who question the value of social media. Take this simple and safe approach to see if social media makes sense for your business.

Tagged as: b2b marketing, groundswell, how to, social media adoption, tactics

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The B2B Marketing Integration (MI) Framework

by cherbert on January 22, 2010

An overview of the mi6 B2B marketing integration framework. Part of a series of posts on marketing integration for B2B companies.

Tagged as: b2b marketing, business development, linkedin

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Social Networks: the new “black book” and more

by cherbert on November 24, 2009

Social media and social networks are becoming a platform to prospect, start and build business relationships. Here’s proof that supports this premise.

Tagged as: b2b marketing, business development, marketing research, social media adoption

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What is marketing?

by cherbert on November 7, 2009

What exactly is marketing and is it something your b2b business needs?

Tagged as: b2b marketing, journal

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How to track tweeted links using Bitly

by cherbert on October 24, 2009

A how to post using bitly shorting URL service to do “inline tracking” of articles, blogs and microblogging streams.

Tagged as: b2b marketing, how to, tactics, tools, twitter

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B2B leaders…wake up!

by cherbert on August 19, 2009

B2B marketers who neglect social media need to wake up.

Tagged as: b2b marketing, social media adoption

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New book on Professional Services Marketing

by cherbert on August 9, 2009

Book review of Mike Schultz’s book:Professional Services Marketing.

Tagged as: b2b marketing

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