Posts tagged as:

b2b marketing

Take a breath and take it easy!

by cherbert on February 22, 2010

There are many business owners and execs who question the value of social media. Take this simple and safe approach to see if social media makes sense for your business.

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The B2B Marketing Integration (MI) Framework

by cherbert on January 22, 2010

An overview of the mi6 B2B marketing integration framework. Part of a series of posts on marketing integration for B2B companies.

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Social Networks: the new “black book” and more

by cherbert on November 24, 2009

Author: Chris Herbert, B2B Specialist & Founder of MI6
Audience: Senior leadership

A research study conducted by Don Bulmer and Vanessa DiMauro concludes that Social Networks are becoming more important in the day to day lives of business professionals. The big three networks are Facebook, Linkedin and Twitter.
Over 350 senior level business professionals took part in [...]

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What is marketing?

by cherbert on November 7, 2009

What exactly is marketing and is it something your b2b business needs?

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How to track tweeted links using Bitly

by cherbert on October 24, 2009

A how to post using bitly shorting URL service to do “inline tracking” of articles, blogs and microblogging streams.

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B2B leaders…wake up!

by cherbert on August 19, 2009

B2B marketers who neglect social media need to wake up.

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New book on Professional Services Marketing

by cherbert on August 9, 2009

Book review of Mike Schultz’s book:Professional Services Marketing.

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Shhh….Listen

by cherbert on July 7, 2009

You’d think listening to customers was a no brainer. However, many b2b buyers, don’t see this happening.

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SMBs Do Software Different

by cherbert on June 23, 2009

Learning about your customers and market takes priority over your industry.

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