Posts tagged as:

branding

Special Interview with Author Mike Schultz, Author of Professional Services Marketing

by cherbert on June 2, 2010

Our kick off episode of the B2B Specialists Show with a special interview with Mike Schultz, President of the Wellesley Hills Group and Author of Professional Services Marketing. We learn about some key ways to establish brand preference for the professional services firm.

Tagged as: branding, strategy

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Should you bulk follow on Twitter?

by cherbert on April 7, 2010

Should you automate and bulk follow people on twitter? This post outlines what bulk autofollowing is and why you shouldn’t.

Tagged as: b2b marketing, branding, how to, recommendations, strategy, tactics, tools, twitter

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Building Your B2B Brand

by cherbert on April 4, 2010

Branding is about building value and a reputation. Here’s some thoughts on how to do that.

Tagged as: b2b marketing, branding, how to, strategy, tactics

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