Posts tagged as:

business development

Are You and Your Customers Hungry for Social Media?

by cherbert on June 9, 2010

Author: Chris Herbert, B2B Specialist & Founder of Mi6 Audience: Senior Executives, Marketing and Sales Professionals. There is no shortage of data and studies streaming across the Internet and landing in your inbox regarding “social media” and B2B marketing and sales. In fact, there is so much information and hype (some of it conflicting or [...]

Tagged as: blogging, business development, customer engagement, linkedin, market data, social media adoption, strategy, tactics, twitter

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Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya

by cherbert on June 4, 2010

Episode #2 of the B2B Specialists Show featuring a special interview with Paul Dunay, Global Managing Director of Services and Social Media marketing for Avaya. Our focus is on B2B social media marketing and how he’s using social media at Avaya. We talk about how Social Media can be adopted and implemented for small to medium sized businesses.

Tagged as: business development, social media adoption, strategy, tactics, technology industry

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The B2B Marketing Integration (MI) Framework

by cherbert on January 22, 2010

An overview of the mi6 B2B marketing integration framework. Part of a series of posts on marketing integration for B2B companies.

Tagged as: b2b marketing, business development, linkedin

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Social Networks: the new “black book” and more

by cherbert on November 24, 2009

Social media and social networks are becoming a platform to prospect, start and build business relationships. Here’s proof that supports this premise.

Tagged as: b2b marketing, business development, marketing research, social media adoption

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