The Emerging Role of the CMO
[Video] Learn what's on the minds of CMOs and sales professionals regarding the role they play in the buying process and how social media fits in to the buying and selling dance.
Read MoreThe Prickly Side of Marketing Automation
Be careful when deploying marketing automation systems. You could create a prickly experience with your customers and prospects. Here's an "unsuccess story" and potentially a lessons learned example that can make us all better marketers, sales and customer service professionals.
Read MoreHow to Align Marketing & Sales
Marketing and sales alignment remains a key issue for many companies. This exclusive B2B Specialists podcast with Christine Crandell, an expert in this area, shares the reasons why misalignment happens and what you can do about it.
Read MoreMi6 Briefing #2
Interested in how B2B buyers prefer to be marketed and sold to? The Mi6 briefing series provides you with up to date trends, statistics, insights and examples on how to market to B2B buyers.
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