Posts tagged as:

customer engagement

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

by cherbert on July 9, 2010

An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Three: The Social Technographics Profile.

Tagged as: bernoff, customer engagement, groundswell, li, social media adoption, strategy

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Are You and Your Customers Hungry for Social Media?

by cherbert on June 9, 2010

Author: Chris Herbert, B2B Specialist & Founder of Mi6 Audience: Senior Executives, Marketing and Sales Professionals. There is no shortage of data and studies streaming across the Internet and landing in your inbox regarding “social media” and B2B marketing and sales. In fact, there is so much information and hype (some of it conflicting or [...]

Tagged as: blogging, business development, customer engagement, linkedin, market data, social media adoption, strategy, tactics, twitter

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Shhh….Listen

by cherbert on July 7, 2009

You’d think listening to customers was a no brainer. However, many b2b buyers, don’t see this happening.

Tagged as: b2b marketing, customer engagement

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