An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Four: Strategies for Tapping the Groundswell.
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by cherbert on July 19, 2010
An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Four: Strategies for Tapping the Groundswell.
Tagged as: bernoff, groundswell, li, social media adoption, strategy
{ 1 comment }
by cherbert on July 13, 2010
An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Four: Strategies for Tapping the Groundswell.
Tagged as: bernoff, groundswell, li, social media adoption, strategy
{ 1 comment }
by cherbert on July 9, 2010
An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Three: The Social Technographics Profile.
Tagged as: bernoff, customer engagement, groundswell, li, social media adoption, strategy
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by cherbert on July 2, 2010
An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Two: Jujitsu and the Technologies of the Groundswell.
Tagged as: bernoff, groundswell, li, social media adoption
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by cherbert on June 25, 2010
An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter One: Why The Groundswell and Why Now?
Tagged as: bernoff, groundswell, li, social media adoption
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by cherbert on February 22, 2010
There are many business owners and execs who question the value of social media. Take this simple and safe approach to see if social media makes sense for your business.
Tagged as: b2b marketing, groundswell, how to, social media adoption, tactics
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by cherbert on June 22, 2009
Know your market before you jump on the social media bandwagon.
Tagged as: groundswell, social media adoption
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