Posts tagged as:

strategy

Groundswell Blook Report, Chapter Seven: Energizing the Groundswell

by cherbert on August 25, 2010

An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Seven: Energizing the Groundswell.

Tagged as: bernoff, case studies, community development, li, social media adoption, strategy, tactics, technology industry, tools

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Did J.K. Rowling Ask Her Readers What She Should Write About?

by cherbert on July 28, 2010

Use your imagination when developing content and provide your B2B readers with a pleasant surprise. B2B content doesn’t need to be dry.

Tagged as: blogging, recommendations, strategy

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Are You and Your Customers Hungry for Social Media?

by cherbert on June 9, 2010

Author: Chris Herbert, B2B Specialist & Founder of Mi6 Audience: Senior Executives, Marketing and Sales Professionals. There is no shortage of data and studies streaming across the Internet and landing in your inbox regarding “social media” and B2B marketing and sales. In fact, there is so much information and hype (some of it conflicting or [...]

Tagged as: blogging, business development, customer engagement, linkedin, market data, social media adoption, strategy, tactics, twitter

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Special Interview with Author Mike Schultz, Author of Professional Services Marketing

by cherbert on June 2, 2010

Our kick off episode of the B2B Specialists Show with a special interview with Mike Schultz, President of the Wellesley Hills Group and Author of Professional Services Marketing. We learn about some key ways to establish brand preference for the professional services firm.

Tagged as: branding, strategy

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Announcing the Mi6 Briefing Series

by cherbert on May 26, 2010

An interactive briefing series focused on providing business leaders with useful and actionable information in the field of B2B marketing and business development.

Tagged as: b2b marketing, how to, market data, marketing research, recommendations, strategy

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