An Mi6 “Blook” Review of Groundswell authored by Josh Bernoff and Charlene Li. This chapter by chapter review is a good supplement to the book. This post covers Chapter Seven: Energizing the Groundswell.
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Posts tagged as:
technology industry
Groundswell Blook Report, Chapter Seven: Energizing the Groundswell
by cherbert on August 25, 2010
Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
by cherbert on June 4, 2010
Episode #2 of the B2B Specialists Show featuring a special interview with Paul Dunay, Global Managing Director of Services and Social Media marketing for Avaya. Our focus is on B2B social media marketing and how he’s using social media at Avaya. We talk about how Social Media can be adopted and implemented for small to medium sized businesses.
Tagged as: business development, social media adoption, strategy, tactics, technology industry
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Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer
by cherbert on May 27, 2010
This briefing covers the key tactics that have the greatest impact on business technologists during the buying process including: sources of information they rely on when considering making a purchase; what emerging information sources, including social media, will they use to inform and validate their purchase decisions; what they really want out of social media and a preliminary assessment of the top 50 Canadian Solution Provider’s web and social media presences.
Tagged as: buying process, canada, cisco, social media adoption, technology industry
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