B2B Sales and Marketing Digest
The B2B Sales and Marketing Digest is a list of articles and posts on that got our attention, that we’ve read and annotated. Check out our Tech Digest as well.
UPDATED: May 24/20 | NOTE: If link to article is taking too long to load, you’ll see a blue PAC man eating dots, just refresh your browser. – Chris
2020
Week of May 18
- Marketers at B2B Firms Tout the Value of Social Media | Marketing Charts
- 8 Things to Help Your Content Marketing Survive the Pandemic | Content Marketing Institute
Week of May 11
- How COVID-19 Has Impacted Media Consumption, by Generation | Visual Capitalist
- Where should brands go next? Your brand should go everywhere | Canadian Marketing Association
Week of May 4
- This Week’s Big Deal: What Buyers Want Right Now | LinkedIn
- B2B Sales Impact of Coronavirus [Infographic] | Business 2 Community
Week of Apr 27
- Does Social Media Help SEO? | LeadG2
- Marketing during the pandemic: Insights from the CMA B2B Council | Canadian Marketing Association
Week of Apr 20
- 3 Reasons to Update Your Marketing Strategy | Center for Sales Strategy
- How to Define a Workflow That Keeps Content Production On Track | Content Marketing Institute
Week of Apr 13
- B2B Buyers Rely on Vendor Websites for Content | Marketing Charts
- Content Marketing Can Do More Than Survive in the New World | Content Marketing Institute
Week of Apr 6
- 7 Steps to Create a Helpful Interim Content Marketing Strategy | Content Marketing Institute
- How to Create a Persuasive About Us Page that Converts [Examples] | Content Marketing Institute
Week of Mar 30
- The Next Chapter of Meetup | Meetup Blog
- Statistics to Prove B2B Sales Can Benefit from Social Selling | The Center for Sales Strategy
Week of Mar 23
- The New and Future Reality of Virtual Events [The Weekly Wrap] | Content Marketing Institute
- PE Firms Scramble to Organize Virtual Annual Meetings as Virus Spreads (free subscription required) | Buyouts
Week of Mar 16
- Announcing mobile first indexing for the whole web | Google Webmaster Central Blog
- Marketers Say They’re More Interested in Working with Micro-Influencers Than Celebrities | Marketing Charts
Week of Mar 9
- Industries Face Declines in Trust | Marketing Charts
- How Social Selling Changed the Buyer’s Journey | Social Media Marketing
Week of Mar 2
- More Than Half of US Marketers Forecast to Use LinkedIn Next Year | Marketing Charts
- Want More Business? Narrow Content Focus to Targeted Accounts | Content Marketing Institute
Week of Feb 24
- 4 Easy Ways To Shorten Your B2B Sales Cycle In 2020 | Forbes
- What is An Attribution Model in Marketing? Explained for Beginners | Digital Ashva
Week of Feb 17
- Keep These Five Tips In Mind When Growing Your Business Through Collaboration | Forbes
- 4 Content Marketing Goals That Really Matter to the Business | Content Marketing Institute
Week of Feb 10
- How to Create a Strategic Social Media Plan [Template] | Content Marketing Institute
- How High-Growth B2B Companies Get the Most Out of Sales Coaching | Marketing Charts
Week of Feb 3
- Here Are Some E-Commerce Traffic Source and Conversion Rate Stats | Marketing Charts
- Communications Pros Struggle With Tightening Budgets, Measurement | Marketing Charts
Week of Jan 27
- The Inbound Sales Matrix: What It Is and What It Can Do for You | Hubspot
- How to Get Valuable External Content Sources | Content Marketing Institute
Week of Jan 20
- Here’s what Google’s new featured snippet changes mean for your rankings | Moz
- 5 Marketing Strategies to Grow Your Small Business | Nimble
Week of Jan 13
- Influencer marketing rules – a primer on what you should know | Canadian Marketing Association
- 9 Sales Leadership Qualities to Look for in Top Performers | The Center for Sales Strategy
Week of Jan 6
- How Are Marketers Using Salesforce? | Marketing Charts
- How Are Direct to Consumer (D2C) Brands Reaching Customers? | Marketing Charts
2019
Week of Dec 30
- Driving Marketing Impact: The Essential Framework to Get You There | Gartner
- Are Marketers Actually Measuring ROI? | Marketing Charts
Week of Dec 23
- Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer Acquisition | MarketingCharts
- Are Marketers Actually Measuring ROI? | MarketingCharts
Week of Dec 16
- How to Crush Perceptions and Build Trust with Prospects | The Center for Sales Strategy
- Are Marketers Satisfied With Social Media for Lead Generation? | Marketing Charts
Week of Dec 9
- Which Advertising Objectives Lead to Which Outcomes on LinkedIn? (Oct 2019) | LinkedIn
- What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere? | MarketingCharts
Week of Dec 2
- Is Community Becoming The Key Differentiator Amongst The VC Firms | Inc42
- 2019 Media Sales Report – How to Book More First-Time Appointments with Prospects | The Centre for Sales Strategy
Week of Nov 25
- 4 Big 2020 Sales Enablement Predictions | CRMBuyer
- The B2B Marketing Strategy Guide for 2020 | bloomreach
Week of Nov 18
- Building Trust through Thought Leadership | LinkedIn
- The Most Useful B2B Buyer Behavior Insights Differ Between Marketing and Sales | MarketingCharts
Week of Nov 11
- Customer Engagement Strategies to Try in 2019-2020 | Nimble
- Channel Broadcast News to Better Your Content Marketing | Content Marketing Institute
Week of Nov 4
- Why Are B2B Content Marketers Steering Away from Content Creation? | DMN
- TechTarget – 20 Years Later: Great Content Is Still the Key | TechTarget
Enjoying the B2B Sales and Marketing Digest? You might also like our Technology Digest as well.
Week of Oct 28
- Google digs into deeper meanings of searches | The Associated Press
- CMOs and the C-Suite | Marketing Charts
Week of Oct 21
- 2020 B2B Content Marketing: What the Successful Do [New Research] | Content Marketing Institute
- Five Focal Points For B2Bs In Digital Transformation | Adobe
Week of Oct 14
- B2B Decision-Makers Point to Areas for E-Commerce Improvement | Marketing Charts
- Marketers Are Looking At Retention and Satisfaction Rates to Determine CX Success | Marketing Charts
Enjoying the B2B Sales and Marketing Digest? You might also like our Technology Digest as well.
Week of Oct 7
- Marketing and PR Alignment Is a Major Boon for B2B Marketers | ANA
- Get the Audience Greenlight: A Lesson From a 19th Century Nurse | Content Marketing Institute
Week of Sep 22
- How B2B Brands Can Better Monetize LinkedIn| John Obrecht, ANA
- How Are Marketers Improving Lead Gen Quality? | Marketing Charts
Week of Sep 15
- Marketing Accounts for Larger Portion of Firm Spend: 4 Notes About Budgets | Marketing Charts
- How to Develop a Content Strategy: Start With These 3 Questions | Jodi Harris, Content Marketing Institute
Week of Sep 8
- From one war to another – how front-end developers are about to become the most highly prized assets in a marketing team | Sonja Kotrotsos, Customer Think
- Agencies Report Success in Achieving Clients’ Content Marketing Goals | Marketing Charts
- How Are Businesses Going About Retaining Their Customers? | Marketing Charts
Week of Sep 1
- 2019 B2B Content Marketing Research: It Pays to Put Audience First (Fall 2018 post) | Lisa Murton Beets, Content Marketing Institute
- Here’s What Digital Marketers Are Focusing On in the Coming Months | Marketing Charts
Enjoying the B2B Sales and Marketing Digest? You might also like our Technology Digest as well.
Week of Aug 25
- Canadian Growth Hackers: Shopify’s Amy Martion on marchitecture and building growth teams | Vitaly Pecherskiy (co-founding and running StackAdapt), BetaKit
Week of Aug 18
- Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel? | Marketing Charts
- How Have B2B Purchase Processes Changed? | Marketing Charts
Week of Aug 11
- B2B Buyers Seem to Be Engaging Sales Reps Earlier in the Process: 3 Tips for Vendors | Marketing Charts
- CMOs held up by short-term thinking: study | David Brown, The Message
Week of Aug 4
- Want to Scale Your Content Marketing? Get the Employees Involved | Michael Brenner, Content Marketing Institute
- Key Reasons Salespeople Use CRM: Productivity and Organization | Marketing Charts
Week of Jul 28
- The US B2B Trade Show Market Continues to Grow | Marketing Charts
- Can IT Tear Down The Wall Between B2B And B2C Marketing? | David Rand, CMO.com
- 7 Social Media Metrics That Should Really Matter to Your Brand | Martin Ochwat, Content Marketing Institute
Enjoying the B2B Sales and Marketing Digest? You might also like our Technology Digest as well.
Week of Jul 21
- B2B Tech Marketers Get Results With In-Person Events | Marketing Charts
- The Growing Relationship Between Martech & Blockchain | Joaquim Miro, CMO and Founding Partner at MLG Blockchain, Canadian Marketing Association, CMA
- Americans Are Turning to Reputable Sources For Their News | Marketing Charts
Week of Jul 14
- Some B2B Marketing Processes Have Room For Improvement | Marketing Charts
- Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes | Marketing Charts
Week of Jun 30
- Marketers Believe Research and Case Studies Are Their Target Audiences’ Most Trusted Content | Marketing Charts
- Five Points About Podcast Advertising | Marketing Charts
Enjoying the B2B Sales and Marketing Digest? You might also like our Technology Digest as well.
Week of Jun 23
- The B2B marketing growth formula – from Mark Ritson, Les Binet and Peter Field | Ngaire Moyes, LinkedIn
- Here’s A Look At B2B Marketers’ Most Desired Metrics | Marketing Charts
- Is Your B2B Content Targeting the Wrong Job Level? | Marketing Charts
Week of Jun 16
- To get real value from ABM, don’t miss this crucial first step | Margaret Franco, Senior VP of Marketing EMEA, Dell, LinkedIn
- What Metrics Are ABM Marketers Using to Measure Success? | Demand Gen/Marketing Charts
- How U.S. Marketers Are Losing The Influencer Battle | Kimberley A. Whitler, Forbes.com
Week of Jun 9
- Enterprise Companies Need Improvement Making Changes From Voice of Customer (VoC) Programs | Qualtrics/Marketing Charts
- The Rise Of The Transformational CMO: Forbes’ Chief Insights Officer Provides Perspective (2016) | Kimberley A. Whitler, Forbes.com
- 3 in 4 Marketing Execs Expect CMOs to Be More Prevalent On Boards | Spencer Stuart/Marketing Charts
Week of Jun 2
- Forget Luck. Become A Connector And Create Your Own | Darrah Brustein, Forbes
Week of May 26
- How Can Marketers Decrease Wasteful Spending? | Marketing Charts
- We See Salespeople as Essential Partners to Buyers. So Do Our New Real Faces of Sales. | Keith Browning, LinkedIn
Week of May 19
- Building A Data Dashboard? Here Are Some Questions to Ask First. | Marketing Charts
- We Asked 10 Sales Influencers about How Sales Technology is Changing the Buying Process | Sean Callahan, LinkedIn
Week of May 12
- Reported Google browser change could be final death blow to cookies | Greg Sterling, Marketing Land
- The Age of Continuous Connection | Nicolaj Siggelkow/Christian Terwiesch, Harvard Business Review
- Marketing, IT Unite In The Name Of Content | Debbie Elkind, CMO.com
Week of May 5
- How to write an effective email to people who receive a tons of emails | Mark Suster, Twitter
- Strategic Content Marketers Use More Development Aids | Content Marketing Institute/Marketing Charts
- GET TO KNOW…Mark Phibbs, Vice President of Marketing- Asia-Pacific and Japan, Cisco | CMO Council
- Marketers Gain Benefits From Personalization, but Rate Performance Poorly | Evergage/Marketing Charts
Week of Apr 28
- Marketers Gain Benefits From Personalization, but Rate Performance Poorly | Marketing Charts
- For B2B Buyers, Vendor Transparency Makes Purchasing Easier and Faster | Marketing Charts
Week of Apr 21
- What Do “Pioneer CMOs” Do Differently to Their Peers? | Accenture, Marketing Charts
- Which Types of B2B Influencer Content Do Buyers Find Valuable? | Marketing Charts
- Reach vs. Relationships | Scott Ingram, LinkedIn
Week of Apr 14
- B2B Buyers Want More Data and Research in Vendor Content | Marketing Charts
- Most Pressing Topics for CMOs
[Chart] I would argue that these are the top 6 things that either keep CMOs up at night and are critical to their ongoing success as one. pic.twitter.com/fBa7mFDCcs
— Chris Herbert (@B2Bspecialist) April 19, 2019
Week of Apr 7
- The New Way Forward In B2B: Account-Based Experience | Giselle Abramovich, CMO.com
- Most B2B Buyers Admit to Postponing Purchases. How Should Vendors Respond? | Marketing Charts
- 5 key areas that marketing teams need to invest in this year | Andy Doring, Global Marketing Alliance (GMA)
- CMOs’ Top Uses For AI: Personalization and Predictive Analytics | Marketing Charts
Week of Mar 31
- For IT Decision Makers, Data Security And AI Are Top Priorities | Giselle Abramovich, CMO.com
- Marketers’ Single Biggest Opportunity? Look to Customer Experience and Data | Marketing Charts
Week of Mar 24
- Driving Growth Is The Biggest Challenge For US CMOs | Marketing Charts
- Targeting on LinkedIn Just Got More Powerful | LinkedIn Marketing Blog
Week of Mar 17
- B2B Execs: Here’s How To Earn (Or Lose) Our Trust | Ernan Roman, CMO.com
- Four B2B Marketing Trends to Watch in 2019 | Marketing Charts
- B2B Buyers Prefer Using Web Search to Research Vendors | Marketing Charts
- The difference between good and bad sales training: A closer look at certification | McKinsey
Week of Mar 10
- B2B Leaders Say Content Spurs Buying Processes. But What Content Turns Them Off? | Marketing Charts
- What the future science of B2B sales growth looks like | McKinsey
- Microsoft IT Showcase/Microsoft increases sales by using AI for lead qualification | Microsoft
Week of Mar 3
Week of Feb 24
- How the definition of “journalist” is changing | Rani Molla, Recode
- Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing | John Boitnott, Entrepreneur.com
- Marketers Crack Down On Content Management | Samuel Greengard, CMO.com
Week of Feb 17
- Buyers aren’t tired. They’re exhausted | Logan Lyles
- How to Sell in the Era of the Educated Buyer | Ed Calnan