2019 B2B Sales and Marketing Digest

UPDATED: May 18/19
NOTE: If link to article is taking too long to load, you’ll see a blue packman eating dots, just refresh your browser. – Chris

Week of May 12

Marketing, IT Unite In The Name Of Content | Debbie Elkind, CMO.com
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Reported Google browser change could be final death blow to cookies | Greg Sterling, Marketing Land
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The Age of Continuous Connection | Nicolaj Siggelkow/Christian Terwiesch, Harvard Business Review
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Week of May 5

How to write an effective email to people who receive a tons of emails | Mark Suster, Twitter
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Strategic Content Marketers Use More Development Aids | Content Marketing Institute/Marketing Charts
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GET TO KNOW…Mark Phibbs, Vice President of Marketing- Asia-Pacific and Japan, Cisco | CMO Council
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Marketers Gain Benefits From Personalization, but Rate Performance Poorly | Evergage/Marketing Charts
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Week of Apr 28

Marketers Gain Benefits From Personalization, but Rate Performance Poorly | Marketing Charts
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For B2B Buyers, Vendor Transparency Makes Purchasing Easier and Faster | Marketing Charts
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Week of Apr 21

What Do “Pioneer CMOs” Do Differently to Their Peers? | Accenture, Marketing Charts
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Which Types of B2B Influencer Content Do Buyers Find Valuable? | Marketing Charts
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Reach vs. Relationships | Scott Ingram, LinkedIn
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Week of Apr 14

B2B Buyers Want More Data and Research in Vendor Content | Marketing Charts
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Most Pressing Topics for CMOs

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Week of Apr 7

The New Way Forward In B2B: Account-Based Experience | Giselle Abramovich, CMO.com
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Most B2B Buyers Admit to Postponing Purchases. How Should Vendors Respond? | Marketing Charts
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5 key areas that marketing teams need to invest in this year | Andy Doring, Global Marketing Alliance (GMA)
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CMOs’ Top Uses For AI: Personalization and Predictive Analytics | Marketing Charts
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Week of Mar 31

For IT Decision Makers, Data Security And AI Are Top Priorities | Giselle Abramovich, CMO.com
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Marketers’ Single Biggest Opportunity? Look to Customer Experience and Data | Marketing Charts
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Week of Mar 24

Driving Growth Is The Biggest Challenge For US CMOs | Marketing Charts
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Targeting on LinkedIn Just Got More Powerful | LinkedIn Marketing Blog
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Week of Mar 17

B2B Execs: Here’s How To Earn (Or Lose) Our Trust | Ernan Roman, CMO.com
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Four B2B Marketing Trends to Watch in 2019 | Marketing Charts
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B2B Buyers Prefer Using Web Search to Research Vendors | Marketing Charts
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The difference between good and bad sales training: A closer look at certification | McKinsey
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Week of Mar 10

B2B Leaders Say Content Spurs Buying Processes. But What Content Turns Them Off? | Marketing Charts
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What the future science of B2B sales growth looks like | McKinsey
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Microsoft IT Showcase/Microsoft increases sales by using AI for lead qualification | Microsoft
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Week of Mar 3

Introducing B2B Marketing Trends: Insights from the Frontlines of B2B Marketing | Salesforce
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Week of Feb 24

How the definition of “journalist” is changing | Rani Molla, Recode
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Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing | John Boitnott, Entrepreneur.com
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Marketers Crack Down On Content Management | Samuel Greengard, CMO.com
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Week of Feb 17

Buyers aren’t tired. They’re exhausted | Logan Lyles
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How to Sell in the Era of the Educated Buyer | Ed Calnan