Mi6 Agency’s Top Charts for July 2016
This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author.
Week of July 4th
What’s the Best Chart to Use for my Strategy Presentation?
Since these posts feature charts this infographic on what charts to use caught our eye. With over 50 percent of the population being visual learners charts and infographics are important pieces of content for you to use to inform and educate your readers, prospects and clients. We love to create charts to help us plan and make directional decisions. As you can see from the types of charts you can create below there are many you can create in order to make comparisons, show relationships, illustrate how something is happening over time and how things relate to each other. We love this chart about charts!
Why Every Company is Re-imagining Itself Into a Tech Company
CB Insights got our attention when they shared this chart, and tweet. The tweet asks: “Is this why every company from an old school industry is trying to reimagine itself as a tech company these days?”.
There’s no mistake that technology is playing a more strategic and integral way in how enterprises operate, generate revenue and serve their customers. Realistically, a fast food chain will never become a tech company but perhaps they can use technology to generate better efficiencies, generate new sources of revenue and provide better service to customers. They’ll never become a technology company but maybe they should engage and learn from technology companies about things like: business model design, developing and keeping talent and the ways they innovate and build a strong culture.
Week of July 11th
How do IoT Developers Measure Success?
More than any other technology sector, the IoT development community in the early stages consists mostly of enthusiasts, interested in staying up on the latest buzz, but not yet fully committed to IoT as a career, according to Vision Mobile’s IoT Developers Segmentation report. Only 37% of developers surveyed measure their success in the sector by revenue or user experience, with the balance playing at it for fun, as a hobby or to try to stay ahead of the curve. For those enterprises who are looking for talent in this area, this reports highlights a potential challenge for locating resources suitable to IoT projects focused on business outcomes, but also how new and quickly changing this sector still is.
Does Your Content Calendar have a Clock?
Creating a content calendar that contains the types of content you need, directed to the audience you need is challenge enough, but research has determined that timing can also be critical to getting your content into the hands of the right people, at the right time. According to this chart, there is a difference in engagement rates based on the time of day your content is being posted and those times vary depending on the social channel you are using. It may be worthwhile to add a clock to your calendar and use your scheduling tools a little more wisely. (You also might want to check in with your employees during the afternoon Facebook rush)
Week of July 18th
Enterprise IoT Spending Larger than Consumer Spending in the Near-Term
Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. Most of the technologies cited are in the survival and growth stages and Forrester believes security and interoperability standards as the keys to gaining and maintaining equilibrium. IoT is a business-led trend that is transforming business models across industries as businesses look for ways to transition from product centric to service relationship models. It is this shift in core business processes that will impede the speed of some sectors, more than the development of the actual technology and this is evident in the next phase timelines, where IoT business applications will require another 5 to 10 years of maturation and money before equalizing.
Not Interested in Wearables, eh?
The International Data Corporation (IDC) reporting on Canadian consumer technology trends finds that wearables are not exactly sticking like maple syrup to the wrists, ankles and pockets of Canadians. In fact, 80% of survey respondents said they don’t have or don’t care for wearable devices, like the Apple Watch and only 33% of wearable owners would immediately replace their Smart Watch if it stopped working. Maybe Canadians are just not that mobile. Afterall, we would rather have a desktop computer over a laptop and a not-so-smart phone over a tablet. IDC believes that these results don’t speak to a disinterest in technology, more to how young to market is. It’s an interesting conclusion given the data. Time will tell if adoption rates will improve North of the 49th.
Week of July 25th
How-To Videos the Most Common Marketing Video Type Among SMBs
Here’s how 565 SMBs are using videos to market their companies. With over 50% of people being visual learners content such as videos and graphics should be part of your content development plans. According to the survey two thirds of the SMBs produce at least four videos per year. But should you really care about what other marketers are doing?
To some degree yes because we want to know what our peers are doing. But, for tech marketing professionals the key is know what types and formats of content your buyers want, need and use in order to become aware, interested and motivated to engage, advocate, refer, influence and buy from your company.
The key for technology marketers is to create content that is appealing to buyers and factor in format, topic, purpose and buying stage. With limited time, budgets and resources marketers must develop content through this strategic lens.
SEE ALSO: How Should Technology Companies Best Inform, Educate and Engage with IT Buyers? (Jun 2016 Top Charts)
SEE ALSO: Do IT Buyers Depend on Content to Make Buying Decisions? (May 2016 Top Charts)
The Platform of Things: The Mega IoT Platforms Land Grab
This chart and the supporting article provides a good summary of the key players who are creating IoT platforms and ecosystems and why. It gives you a view into why companies like GE, Cisco, Amazon, IBM and Microsoft are making big bets on the Internet of Things. The key takeaway from this post is that cloud, data, things and connectivity are now elements that are/will come together that will allow companies to do things better, faster and more productively. At least that’s the promise of IoT… what’s lacking, so far, are use cases and success stories particularly when it comes to the Industrial Internet of Things.
SEE ALSO: How Much Are Companies Budgeting for the Internet of Things? (Feb 2016 Top Charts)
SEE ALSO: Decision Makers and the Impact IoT Will Have on Their Companies and Industry (Mar 2016 Top Charts)
Schuermans, Stijn. “1000 Skills: Amazon Alexa as a Metaphor for the IoT Developer Community – VisionMobile.” VisionMobile. N.p., 21 June 2016. Web. 15 July 2016.
Mongello, Kimi. “The Dead Zones: When Not to Post on Social Media.” SumAll. N.p., 16 Apr. 2014. Web. 15 July 2016.
Press, Gil. “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC.” Forbes. Forbes Magazine, 27 Jan. 2016. Web. 28 July 2016.
Bonifacic, Igor. “Canadians Mostly Not Interested in Wearables: IDC.” MobileSyrup.com. N.p., 25 Feb. 2016. Web. 28 July 2016.
“How-To Videos the Most Common Marketing Video Type Among SMBs.“MarketingCharts. N.p., 03 June 2016. Web. 14 Aug. 2016.
“The Platform of Things: The Mega IoT Platforms Land Grab” Forbes. Forbes Magazine, n.d. Web. 14 Aug. 2016.