Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer
This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles.
Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.
Sales and Marketing
This Guy Gets Social Selling
I have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. His advice carries more influence and weight than most “thought leaders” because he’s been in technology business development for over 15 years. He uses social media to develop connections, share his (and others) content and has a legitimate following on Twitter. In “Rise of Influence in Sales” Timothy outlines his “5 Pillars for Successful Social Selling” and talks about how social media is impacting the sales process; how he sees social selling evolving over the next few years; and, how he became a social selling influencer.
Is Twitter now the number one choice, over LinkedIn, for sales and marketing professionals?
In “3 Reasons Twitter Has Dethroned LinkedIn” Kevin Hurley tells us why, in his mind, Twitter is now the most popular social network for sales and marketing professionals over LinkedIn. In a nutshell he sees Twitter as a better way to learn and read into the things that are current, important and matter to an individual or an organization. He can get an “at-a-glance” view in advance of a conversation he’s going to have with someone. He provides other reasons including the fact that you can learn what people/orgs care about and mining hashtags to monitor gatherings around events, topics of interest etc.
Kevin makes some good points. The key is finding out whether members of your network, clients and prospective customers are using Twitter or not. Chances are better that they are on LinkedIn over Twitter..but check both. Kevin also makes reference to Porter Gale’s “Funnel Test” which is a great framework you can use to figure out what you want to focus on and say via social media channels. Check out her workshop video below.
Vancouver’s Startup Ecosystem Get’s Downgraded
Alex Chuang, co-founder and chief strategy officer, at Vancouver’s Launch Academy provides some reasons why Vancouver dropped from 9th to 18th spot in the 2015 Global Startup Ecosystem Ranking. The benchmarking components being used to rank startup ecosystems are: performance, funding, talent, market reach and startup experience. Toronto also dropped 9 spots to 17th place. Notably absent from this ranking is Kitchener/Waterloo [Update: they are ranked 25th]. Alex remains optimistic however and tells us where he thinks the future lies for Vancouver’s startup scene.
Technological Innovation the Key to a Competitive and Growing Economy
Innovation is defined as: “The process of translating an idea or invention into a good or service that creates value or for which customers will pay” [full definition]. I would add that any idea or invention has to provide value to the customer and the company offering that good or service. In “these are the most innovative countries in the world” the World Economic Forum says that innovation is a key to being globally competitive and it’s a key area they measure to evaluate the competitive strength of a country. The chart below, created by me, from this report shows that there’s a good chance that if your country is tops in innovation it’s going to be a leader in overall global competitiveness. Canada has some work to do!
What CIOs Need to Survive in the Digital Economy
Ingrid-Helen Arnold is the CIO at SAP. In this post she writes that CIOs must focus on having the right mindset; having the right platforms, applications and people; and, the right data. This gives you a glimpse into how SAP is trying to evolve and what their CIO is doing about it.
Digital Innovation, Disruption and the Chief Digital Officer (CDO)
The recent Harvey Nash and KPMG CIO study places “digital innovation” at the center of the conversations and challenges facing many IT and business leaders today. What this study clearly tells you is most companies are still figuring how to become digital businesses. They’re in need of new types of skills in the areas of data analytics and other emerging technologies and business models. The role of the Chief Digital Officer (CDO) is increasing in importance but no clear winner exists as to which line of business is assuming that role. The flip side of this though is that if you’re in the middle of transforming into a digital business it’s a pretty exciting place to be!