Is there a difference between net-zero and carbon neutral? In this next post in my content series on carbon capture I find myself falling down a rabbit hole in what I call the Wonder(ing)Land of climate change. It’s important to clearly know what something means right? In today’s world of too … more
Let’s Talk About Farmers, CO2 & Carbon Sequestration I’m three months into establishing roots here in Grey Bruce as a resident and a rural entrepreneur. Wherever you travel in Grey Bruce you’re blessed with beautiful scenery making any “commute” something to look forward to and enjoy. When I was an urban … more
The B2B Tech Digest is a list of articles and posts on technology in 2021, 2020 and 2019 that got our attention, that we’ve read and annotated … more
The B2B Sales and Marketing Digest is a list of key articles and posts in 2021, 2020 and 2019 that got our attention, that we’ve read and annotated … more
Covers: The “Marketing is Evil” Problem | What B2B Buyers say Sellers can do to do Influence their Purchase Decisions | The True Impact of Social Analytics on B2B Funnels … more
Covers: Why P2P Marketing Might be a Good Alternative to Influencer Marketing | What Are Marketing Leadership’s Biggest Gaps? | Get Ready for Google Web Core Vitals … more
Covers: Removing Gatekeepers from Your Marketing | B2B Marketers Claim Higher ROI from ABM | How to Get Ranked and Read With a Topic Cluster Model | Look This Way: 9 Visual Content Options to Consider | Marketing Personas are Almost Always a Boondoggle (but they don’t have to be) … more
2020 may be behind us, but the effects of an unprecedented pandemic, social unrest and political changes will be felt for a long time to come. Marketing has had to twist and turn with the quick pace of change and avoid the risk of seeming out of touch with their customers and … more
Covers: How to Convince Your Company’s Brain Trust to Collaborate on Content | 6 SEO KPIs Every Search Marketer Should Know | These eight charts show how COVID-19 has changed B2B sales forever … more
Covers: Why Circular Thinking Works Better in Content Marketing | The 4 Key Signs Your Marketing and Sales Teams Aren’t Aligned | What’s Up in 2021 for Content Marketing … more