B2B Tech Digest
The B2B Tech Digest is a list of articles and posts on technology in 2021, 2020 and 2019 that got our attention, that we’ve read and annotated … more
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B2B Sales and Marketing Digest
The B2B Sales and Marketing Digest is a list of key articles and posts in 2021, 2020 and 2019 that got our attention, that we’ve read and annotated … more
B2B Marketing May 2021 Roundup
Covers: The “Marketing is Evil” Problem | What B2B Buyers say Sellers can do to do Influence their Purchase Decisions | The True Impact of Social Analytics on B2B Funnels … more
B2B Marketing April 2021 Round Up
Covers: Why P2P Marketing Might be a Good Alternative to Influencer Marketing | What Are Marketing Leadership’s Biggest Gaps? | Get Ready for Google Web Core Vitals … more
Mi6 Round Up | Q1 2021
Covers: Removing Gatekeepers from Your Marketing | B2B Marketers Claim Higher ROI from ABM | How to Get Ranked and Read With a Topic Cluster Model | Look This Way: 9 Visual Content Options to Consider | Marketing Personas are Almost Always a Boondoggle (but they don’t have to be) … more
The 4 Stages of Empathy: A Marketer’s Perspective
2020 may be behind us, but the effects of an unprecedented pandemic, social unrest and political changes will be felt for a long time to come. Marketing has had to twist and turn with the quick pace of change and avoid the risk of seeming out of touch with their customers and … more
Mi6 Round Up | November 2020
Covers: How to Convince Your Company’s Brain Trust to Collaborate on Content | 6 SEO KPIs Every Search Marketer Should Know | These eight charts show how COVID-19 has changed B2B sales forever … more
Mi6 Round Up | October 2020
Covers: Why Circular Thinking Works Better in Content Marketing | The 4 Key Signs Your Marketing and Sales Teams Aren’t Aligned | What’s Up in 2021 for Content Marketing … more
B to B Marketing Guide for 2020
Your B to B Marketing Guide for 2020 UPDATED: Nov 2/20 | Newest Updates are highlighted in yellow below This post is for Business to Business marketing professionals to use as a guide for their 2020 B2B marketing planning. We hope that you find it useful today and throughout … more
Mi6 Round Up | September 2020
Covers: Making the Case for Co-Marketing in 2020 | How Many Target Accounts Do Reps Handle in ABM Programs? | How to Build Community-Centric Virtual Events … more