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2019 Tech Digest

B2B Tech Digest

The B2B Tech Digest is a list of articles and posts on technology in 2019 and 2020 that got our attention, that we’ve read and annotated … more

2019 B2B Sales and Marketing Digest

B2B Sales and Marketing Digest

The B2B Sales and Marketing Digest is a list of key articles and posts in 2019 and 2020 that got our attention, that we’ve read and annotated … more

Mi6 Round Up

Mi6 Round Up | September 2020

Covers: Making the Case for Co-Marketing in 2020 | How Many Target Accounts Do Reps Handle in ABM Programs? | How to Build Community-Centric Virtual Events … more

Mi6 Round Up, August 2020

Mi6 Round Up | August 2020

Covers: Reimagining Marketing in the Next Normal | Upstream vs. Downstream Marketing, Explained | The New Rules of Marketing (2020 Edition) … more

Mi6 Round Up | July 2020

Covers: What Types of Content Generate Leads that Convert? | 5 Big Obstacles Encountered by B2B Content Marketers | B2B Buyers Value These Traits in Salespeople … more

Mi6_RoundUp_Jun_2020

Mi6 Round Up | June 2020

Covers: No Need to Survey, You Already Have Data for Great Storytelling | Marketers and Salespeople Confident in ABM As the Right Strategy, but Struggle to Execute Programs at Scale | The Next Phase of Partner Marketing … more

B to B Marketing Guide for 2020

Your B to B Marketing Guide for 2020 UPDATED: Jun 20/20 | Newest Updates are highlighted in yellow below This post is for Business to Business marketing professionals to use as a guide for their 2020 B2B marketing planning. We hope that you find it useful today and throughout … more

Ads from the Past

Come and see our collection of print ads from the past. … more

Social Media Sucks Doesn’t It?

Social media sucks doesn’t it? The answer is yes and no. For business professionals social media doesn’t have to suck. It boils down to how we use it. … more

How to Sell a Pen. Some Advice for B2B Marketers

Technology marketers need to know how to sell. Here’s an easy role playing exercise … more

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