Your B to B Marketing Guide for 2020 UPDATED: Nov 2/20 | Newest Updates are highlighted in yellow below This post is for Business to Business marketing professionals to use as a guide for their 2020 B2B marketing planning. We hope that you find it useful today and throughout … more
Covers: Making the Case for Co-Marketing in 2020 | How Many Target Accounts Do Reps Handle in ABM Programs? | How to Build Community-Centric Virtual Events … more
Covers: Reimagining Marketing in the Next Normal | Upstream vs. Downstream Marketing, Explained | The New Rules of Marketing (2020 Edition) … more
Covers: What Types of Content Generate Leads that Convert? | 5 Big Obstacles Encountered by B2B Content Marketers | B2B Buyers Value These Traits in Salespeople … more
Covers: No Need to Survey, You Already Have Data for Great Storytelling | Marketers and Salespeople Confident in ABM As the Right Strategy, but Struggle to Execute Programs at Scale | The Next Phase of Partner Marketing … more
Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.Events rule when it comes to B2B marketing and sales. Over 40% of marketing budgets are allocated to events as compared to other tactics to generate … more
Come and see our collection of print ads from the past. … more
Social media sucks doesn’t it? The answer is yes and no. For business professionals social media doesn’t have to suck. It boils down to how we use it. … more
Technology’s future depends on interaction between venture capitalists, tech founders and practitioners. Here’s how Sequoia sees the future of technology … more
Experts say blog posts should be more than 300 words. But what’s the ideal blog post length? We did some research but does it really matter? Read on … more