Round Ups

Mi6 Agency Round Up February 2018

Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.Events rule when it comes to B2B marketing and sales. Over 40% of marketing budgets are allocated to events as compared to other tactics to generate … more

Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO

For sales and marketing professionals we cover LinkedIn and email marketing. For tech professionals we see that COBOL lives and budgets are flat. Finally, for CXOs we explore the role of the CIO as a partner with marketing and a future CEO … more

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

For sales and marketing professionals we cover the customer experience. For tech professionals we share a documentary on “Shady Data Havens” and Canadian tech clusters. Finally, for CXOs we’ve featured articles on “Collective Creativity” and advice on how to succeed in the “Digital Economy&#8221 … more

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers … more

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales” and more … more

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada.. and more … more

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups.  … more

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. … more

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