Round Ups

Covers: The “Marketing is Evil” Problem | What B2B Buyers say Sellers can do to do Influence their Purchase Decisions | The True Impact of Social Analytics on B2B Funnels … more

Covers: Why P2P Marketing Might be a Good Alternative to Influencer Marketing | What Are Marketing Leadership’s Biggest Gaps? | Get Ready for Google Web Core Vitals … more

Covers: Removing Gatekeepers from Your Marketing | B2B Marketers Claim Higher ROI from ABM | How to Get Ranked and Read With a Topic Cluster Model | Look This Way: 9 Visual Content Options to Consider | Marketing Personas are Almost Always a Boondoggle (but they don’t have to be) … more

Covers: How to Convince Your Company’s Brain Trust to Collaborate on Content | 6 SEO KPIs Every Search Marketer Should Know | These eight charts show how COVID-19 has changed B2B sales forever … more

Covers: Why Circular Thinking Works Better in Content Marketing | The 4 Key Signs Your Marketing and Sales Teams Aren’t Aligned | What’s Up in 2021 for Content Marketing … more

Covers: Making the Case for Co-Marketing in 2020 | How Many Target Accounts Do Reps Handle in ABM Programs? | How to Build Community-Centric Virtual Events … more

Covers: Reimagining Marketing in the Next Normal | Upstream vs. Downstream Marketing, Explained | The New Rules of Marketing (2020 Edition) … more

Covers: What Types of Content Generate Leads that Convert? | 5 Big Obstacles Encountered by B2B Content Marketers | B2B Buyers Value These Traits in Salespeople … more

Covers: No Need to Survey, You Already Have Data for Great Storytelling | Marketers and Salespeople Confident in ABM As the Right Strategy, but Struggle to Execute Programs at Scale | The Next Phase of Partner Marketing … more

Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.Events rule when it comes to B2B marketing and sales. Over 40% of marketing budgets are allocated to events as compared to other tactics to generate … more