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Dear new subscriber,
Thank you for subscribing to our updates. Currently we send updates only when there is something, that we hope, is of value to you. Subscribing to something is more than following me on Twitter and more than connecting with someone on LinkedIn. You could very easily add the Mi6 blog to your RSS reader too.
Subscription, in my view, is the potential first step in establishing a trusted exchange and relationship. Subscription also means that you’d like to receive updates but it’s much more. It means, in my view, that you expect to get value from those updates. Over the coming months the updates we send to you will be aimed at doing just that.
Chris Herbert, email@example.com | Twitter