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Harnessing Hypnosis for Entrepreneurial Success

Updated: Jan 11




About the Rural Entrepreneur Podcast Episode 6 on Harnessing Hypnosis for Entrepreneurial Success


In this episode, we delve into the entrepreneurial journey of Tracy Robinson, the spirited director of Bruce Grey Hypnosis. Despite being an entrepreneur for under five years, Tracy's achievements stand out.


Considering the challenges many small businesses face in their foundational years, Tracy's ability to not only sustain but also thrive is truly remarkable.


Transitioning from healthcare to hypnosis, Tracy has harnessed her passion and expertise to offer invaluable services, especially to fellow entrepreneurs seeking tools to manage stress and bolster their self-belief.


As she shares insights about her business's growth, innovative approaches, and the hurdles she's navigated, listeners are treated to the story of an entrepreneur making her mark in a unique domain.


Whether you're an aspiring entrepreneur, someone intrigued by the potential of hypnosis, or just in search of inspiration from a fresh voice in the entrepreneurial landscape, this episode promises a wealth of insights, experiences, and practical advice.


Key Themes and Takeaways from the Interview


Hypnosis for Entrepreneurs


  • Hypnosis isn't just about quitting habits; it's a tool for stress management, confidence building, and personal transformation.

  • Many people feel the weight of mental stress but hesitate to seek traditional therapy. Hypnosis offers an alternative approach to understanding and managing these feelings.

  • Old beliefs, often formed in childhood, can hinder personal and professional growth. Hypnosis helps in addressing and reshaping these beliefs.

Hypnosis Techniques and Approaches

  • Hypnosis and Neurolinguistic Programming (NLP) are distinct but complementary tools. While NLP deals with rewiring old thought patterns, hypnosis accesses deeper parts of the brain to facilitate change.

  • The goal is to help individuals operate from a resourceful state, making better decisions and fostering positive interactions.

The Entrepreneurial Journey

  • Tracy transitioned from healthcare to hypnosis, showcasing her adaptability and willingness to embrace new challenges.

  • Despite being relatively new to the entrepreneurial world, Tracy has managed to establish a successful business in under five years, a period during which many startups often struggle or fail.

  • Her move to a Main Street location in Port Elgin signifies growth and increased visibility for Bruce Grey Hypnosis.

Challenges and Growth

  • The lockdowns, while challenging, opened up new opportunities for Tracy. She adapted by offering services digitally, expanding her clientele from local to national.

  • Tracy's proactive approach to networking and collaboration, such as offering lunch and learns, has helped her build trust and gain referrals, essential for business growth.

Advice and Reflections for Fellow Entrepreneurs

  • Tracy emphasizes the importance of self-awareness, adaptability, and resilience. Recognizing personal strengths and weaknesses allows for better decision-making and growth.

  • Seeking mentorship and advice is crucial. Tracy benefited from external perspectives that helped her see opportunities and potential pitfalls.

  • She encourages budding entrepreneurs to have a clear long-term vision, be realistic about challenges, and remain committed to their goals.

Interview with hypnotist and entrepreneur: Tracy Robinson

00:00 - 6:14 | Introduction and Background

In this segment, Tracy Robinson of Bruce Grey Hypnosis delves into her professional evolution.


Originally rooted in healthcare, Tracy identified pronounced gaps in mental health provisions. This observation, coupled with a personal inclination to offer genuine assistance, steered her towards hypnosis.


As the world grappled with the early uncertainties of the Covid-19 pandemic, Tracy made the decisive move to dedicate herself fully to her hypnosis practice. Strategically positioned in Port Elgin, her practice caters to the communities of both Bruce and Grey counties.


Tracy's commitment to Bruce Grey Hypnosis is underscored by her passion for delivering tailored care, harnessing the profound potential of hypnosis to effect positive change.


06:14 - 18:07 | Building an Entrepreneurial Backbone

Tracy reflects on her four and a half year entrepreneurial journey, emphasizing the influence of her rural upbringing.


This background not only provided her with a strong work ethic but also offered unique business advantages in a rural setting, such as cost-effective advertising.


Addressing the challenges in her niche, Tracy highlights the misconceptions about hypnosis and the importance of educating clients. She underscores that hypnosis is a partnership, not mind control.


The discussion also touches on Tracy's inclusive approach to business, seeing clients as humans first. Her stage hypnosis shows serve as both entertainment and a tool to demystify the practice.


18:07 - 25:47 | Hypnosis for Entrepreneurs

Chris probes the potential of hypnosis as a tool for entrepreneurs, especially those grappling with stress, confidence issues, and the myriad challenges of starting and running a business.


He highlights the societal hesitation in seeking traditional mental health support and wonders if hypnosis could serve as a more approachable bridge. Tracy, drawing from her expertise, explains that everyone carries old beliefs or "mental cobwebs" that can act as barriers to success.


Hypnosis, she suggests, is a way to declutter the mind, making room for growth and clarity. She speaks of her initiative to offer entrepreneurs a free session, aiming to bolster their public speaking and networking skills.


Chris reminisces about his own session, describing the profound relaxation he felt, akin to a "mental massage."


The conversation wraps up with a nod to the humorous misconceptions about hypnosis, emphasizing the need for a broader understanding of its benefits.


25:47 - 29:02 | Hypnosis Techniques and Approaches

In a deeper dive into the world of hypnosis, Chris inquires about the techniques Tracy employs and the distinction between hypnosis and Neurolinguistic Programming (NLP).


Tracy clarifies that while both are distinct modalities, they often work in tandem during her sessions. She likens NLP to rewiring the brain, replacing outdated or unhelpful neural pathways with new, beneficial ones.


Contrasting this, she describes hypnosis as accessing a different state of mind, one that bypasses the logical and taps into the realm of memories and deep-seated beliefs.


She emphasizes the importance of being in this state to effect real change, suggesting that many self-help efforts fall short because they don't access this transformative part of the brain.


Tracy's approach aims to liberate individuals from limiting beliefs, enabling them to pursue their dreams without the constraints of past conditioning.


29:02 - 40:38 | Looking Ahead and Advice for Fellow Entrepreneurs

Chris delves into the future aspirations of Tracy's business, Bruce Grey Hypnosis, and the trajectory of the hypnosis field.

Tracy highlights the silver lining of lockdowns, which allowed her to expand her clientele across provinces and even into the U.S. through online platforms. She shares her excitement about her new Main Street location in Port Elgin, which offers more visibility and potential for growth.

Tracy also touches on the synergy between hypnosis and other professional fields, emphasizing the importance of self-awareness and the benefits it can bring to work environments.

She discusses the concept of "lunch and learns," where she introduces the idea of self-awareness and its alignment with personal and professional growth. These sessions not only serve as a platform for potential referrals but also as a means to promote a better understanding of oneself and one's surroundings.

Chris reflects on his personal experience with hypnosis, describing a profound sense of self-awareness and alignment. He sees a direct link between these sessions and the potential for improvement in work environments.

Concluding their conversation, Tracy offers advice to budding or struggling entrepreneurs. She emphasizes the importance of having a clear long-term vision, being realistic about challenges, seeking mentorship, and being open to advice.


About Tracy Robinson


Tracy Robinson is the director of Bruce Grey Hypnosis, known for her expertise in hypnosis and its applications. Her entrepreneurial journey from the healthcare field to hypnosis showcases her dedication to helping individuals transform their lives. With affiliations like the Master Hypnotist Society of Canada, Tracy brings a wealth of knowledge and insights into the realm of hypnosis.


About the Rural Entrepreneur Podcast Series

The Rural Entrepreneur Podcast Series delves into the stories of rural entrepreneurs, exploring their struggles, triumphs, and the driving force behind their perseverance. The conversations are profound and insightful. If you're interested in being a sponsor or guest, feel free to contact us or book some time with Chris.



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