Hey Subs! Could you do me a favour? I could use your feedback on this post and the KPI experiment overall. Thanks. Now on to this week's update!
Executive Summary
Reflected on a video by Mike Reed about the Key Person of Influence methodology, focusing on the concept of three brand types: personal, company, and product.
Explored the alignment between influencer messages and personal beliefs, noting how this impacts credibility.
Discussed the buying process: people buy from individuals first, then companies, then solutions.
Examined the legitimacy of influencers in various industries, using regenerative agriculture as an example.
Considered the supply and demand sides of influence in different markets.
Main Challenges: One way exchange right now with subs. Hoping to change that.
Key Insights: Effective influence stems from a strong personal brand that aligns with one's beliefs, meets market demand for trustworthiness, and adapts to both public and private spheres across industries.
Next week's focus: Adding 5 new subs and feedback from 2 existing subs. (Fingers crossed!).
Goals: 100 subscribers by Mar 12, 2025
Audio Notes
Key Points from this Week
Three types of brands: personal, company, and product
The importance of alignment between influencers' messages and personal beliefs
The concept of people buying from people, then companies, then solutions
The legitimacy of influencers in various industries
The supply and demand sides of influence
The market for becoming an influencer as a business leader
Audio Notes Segments and Timestamps
[00:01] Introduction to Brand Hierarchy
I reflect on a video about key person of influence methodology, highlighting the concept of three types of brands: personal, company, and product. This hierarchy is illustrated using examples like Steve Jobs and Elon Musk, showing how personal brands often have more followers than company or product brands.
[03:18] The Buying Process: People, Companies, Solutions
I explore the idea that people first buy from individuals, then consider the company, and finally the specific solution. This concept aligns with my own insights and experiences and reinforces the importance of personal brand in the sales process.
[06:05] Legitimacy of Influencers
I mull over the concept of influencer legitimacy, using an example from regenerative agriculture. Some influencers in agriculture may not have earned their influence through legitimate means due to politics, the status quo and financial incentives. True influeners being muzzled?
[09:21] Supply and Demand of Influence
I introduce the idea of supply and demand in the context of influence. I'm working on the "supply side" of influencer development but is their demand and a need for trustworthy influencers in various industries?
Key Takeaways:
Develop your personal brand alongside your company and product brands
Recognize the importance of being a trustworthy influencer in your industry
Consider how your influence aligns with your personal beliefs and values
Understand the market demand for influencers in your specific field
Balance the development of your personal influence with the needs of your target audience
Notable Quotes:
"People buy from people, then they'll buy into the company, then they'll buy into the solution."
"There's a need to create influencers for the right reasons as opposed to creating influencers for the wrong reasons."
Any Questions? Let's Chat!
Has any of this resonated with you? Do you have follow-up questions or insights? Any thoughts on the quality and value this experiment is providing for you? Leave a comment below.
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