Updated: Sep 11
This webinar recap is on SEO and blogging especially for small businesses trying to compete with big brands.
I hope you enjoy this webinar recap on Outranking the Biggest Brands with Blogging that took place July 4, 2023 presented by Wix.
Webinar | Outranking the Giants: A Deep Dive into SEO and Blogging
In the digital world, small brands often find themselves competing with industry giants. But with the right strategies, even the smallest brands can outrank the biggest ones.
Understanding the Importance of Quality Content
The webinar began with a discussion on the importance of high-quality content.
Elizabeth Irvin, VP of Marketing for MarketMuse, emphasized that establishing topical authority and influencing decisions around content optimization requires offering something authentic and unique.
She warned against producing thin, overly optimized, or uninformative content.
Irvin also discussed the potential risks and benefits of using AI in content production.
She advised prioritizing authority and helpfulness over volume and stressed the importance of keeping content up-to-date. Dig deeper and see what she has to say.
The Velocity Specificity Cycle
Jeremy Moser, Co-founder and CEO of uSERP, introduced the concepts of content velocity (the rate at which you publish content) and specificity (how niche or detailed your content is).
He suggested that the choice between focusing on velocity or specificity depends on your situation and goals.
Moser introduced a framework called the "Velocity Specificity Cycle". This involves starting with a broad range of topics (velocity), analyzing the data to see what works, and then focusing on those specific areas (specificity).
This cycle is repeated over time to continually refine your content strategy. Watch his presentation.
Aligning Content Strategy with Business Goals
The webinar also emphasized the importance of aligning your content strategy with your business goals and avoiding the temptation to chase high-volume keywords that may not be relevant to your audience. (Refer to the timeline below to watch this section)
The webinar concluded with a discussion on how to prioritize topics, taking into account factors such as the payback period, time frames to goals, KPIs, and what success looks like for your business.
In the end, the key takeaway from the webinar was clear: with the right strategies, even small brands can compete with the biggest names in the industry.
By focusing on quality, specificity, and aligning content with business goals, brands can improve their SEO and outrank their competitors.
RELATED: Keywords for Small Business Owners
Webinar & Timestamps
02:34 | Understanding the Importance of Quality Content (Elizabeth)
10:36 | Increase Your Authority with Content Optimization. (Elizabeth)
15:01 | Niche site vs. big brands how to compete soapbox (Mordy)
18:24 | Content Velocity vs Specificity (Jeremy)
33:38 | Topic Prioritization (Jeremy)
47:52 | Distribution (Jeremy)
49:47 | Quick Insight Summary (Mordy)
50:52 | Q&A: How do you know if you should optimize a post or write a new one?
53:51 | Q&A: What is a Content Cluster? How do you go about creating one? Can you provide an example? Here's one on Small Business Marketing advice.
55:39 | Q&A: I'm on page 2 on Google but can't get on page 1. What do I do now?
56:58 | Q&A: How do I build authority, what does this mean for a small business?
About this Webinar Recap
I realize the irony of what I'm about to say but here goes! There is just too much content for us to consume at any given moment! Says Chris as he adds to the content firehose with this freshly baked post! But, hear me out.
What if there was a way that a long form piece of content such as a 60 minute webinar could be summarized so you can make a more qualified decision to invest SOME of your time in watching it? And, even better, reference it in the future!
Maybe even formatted so you can skim it and get the key takeaways and if something jumps out at you that is relevant to you, your business or interesting you can dive right in?
Want to Keep in Touch or Connect?
I've been a marketing professional for over 25 years and have loved every minute of it.... well mostly! I hope that the content we produce is of value and you can use it in your career and your business. Here are ways we can keep in touch and connect:
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I'm open to connecting and meeting with you if there's something we can discuss that is of mutual value; is relevant to the content I'm producing, the project and ventures I'm involved with and clients my agency serves. And of course, if you'd like to know how I can help you and your business use marketing to be more successful.
Disclosure Statement: This site is built with Wix and Mi6 is a Wix partner. Some of the content in this article was created using OpenAI's ChatGPT with expert prompting guidance from Chris Herbert. Contact us if you're interested in Mi6 helping you use AI to market your small business.